Online shopping has become one of the most common reasons for people to browse internet. People in India are now more inclined to making their purchases online. The offers and the options are too tempting and hence online shopping is becoming more popular. Those who are regularly shopping online would have heard about Snapdeal. Launched in the year 2010, Snapdeal has come a long way dealing with a variety of products and services from regional to international brands. Yet another name in the industry, which is trying to win over Indian online shoppers, is Groupon, a U.S. based company, which was launched in the year 2011 in India.
Deals Of Snapdeal
Snapdeal offers incredible deals to its customers. The company offers deals on a wide range of products including apparels, fashion accessories, books, electronics, mobiles, home furnishings, kitchen appliances and a lot more. Service industries like restaurants, spas and other entertainments do find a place in the deals offered by Snapdeal. You get deals on leading brands and excellent services from Snapdeal. Its overwhelming popularity has now made the founder of Snapdeal to decide to turn into e-commerce company.
How Groupon fares
Groupon was launched in the year 2008 in U.S and it has entered Indian market in the year 2011. The company has a wide network operating in 48 countries and it announces daily deals to its customers worldwide. The deals it offers on restaurants and stores in your area give you an opportunity to avail great discounts. Acting as an intermediary to promote the stores and restaurants in the local area, the site offers Groupon coupons every day, which tempt the customers to try out the places on offer. By giving incentives to its customers to spread word about its daily deals, Groupon has built a very wide client base and fast reaching the Indian online shoppers.
Will Groupon Catch Up With Snapdeal?
It may be too early to predict about the possibilities of Groupon successfully winning the race with Snapdeal. Going by the present situation, it could be said that Snapdeal is a master in its home ground. It is true that Groupon has global presence and has a wide client base. However, when it comes to Indian market, Snapdeal has an edge. Snapdeal has been enjoying great popularity with the people. It has been offering great deals and the quality of service is superior by any standards. Hence, there is no reason why an average online shopper would want to switch over to other sites unless there is a better bargain. The range of products that Snapdeal has to offer is far more than what Groupon has to deliver.
Knowledge Is Strength
Groupon with all its expertise is sure to pose a great challenge to Snapdeal in the coming days. However, Snapdeal has a natural strength and that is its knowledge about local market. The internet population of India is increasing with every day. However, a majority of the internet population is still new to the concepts of online shopping and they expect to see a reputed company online to believe in its words to deliver. Snapdeal understands this too well as it tries to create brand identification for its company through various media namely radio and television. Some geographical knowledge and an idea of the mind set up of the people here certainly help. Snapdeal translates its knowledge effectively by offering Snapdeal coupons pertaining to specifics of various areas in a city instead of offering deals for the city as a whole.
Groupon has come this far and hence it is sure going to fight it out. We need to wait to see who ultimately wins. However, until then, it is Snapdeal for the Indian market.