Just like a party to which no invites are sent out, more than 80% of the blogs plateau into stagnation with no readership or viewership to speak of, but why is this?
Many people in Fort Lauderdale assume that just having a blog and putting up great content will generate the kind of results that will make any blogger proud. This is hardly the case.
There are many ways through which you can attract traffic to your blog:
- Social media sharing
- Distributing new posts to readers’ email addresses
- Using pay-per-click advertising on Facebook and/or Google to create and increase awareness
- Search engine optimization
Ideally, you should apply all of these options if you seriously want to generate the kind of traffic that will change things. However, one of the more important and sustainable options is Fort Lauderdale search engine optimization. In just three easy ways, and within a few hours, you can transform your blog in WordPress, or wherever else, into an attractive and search friendly site to generate high traffic.
Step #1: Find and install a trusty SEO plugin
There are many free SEO solutions that you can use. Now, it’s not only about installing the plugin and waiting, so don’t stop there. Rather, understand and learn how you can use the plugin to make your SEO efforts easier and better. If you’re interested in extra capabilities, you might have to get premium versions that fit your uses.
Step #2: Keyword Research
Investing time in keyword research will help you know which keywords within your field are the biggest traffic drivers. You can use tools like Google Keyword Popularity Tool which is free; there are many others out there as well. The essential thing to remember is that you won’t necessarily know what keywords are best to use. Fully apply yourself to researching popular keywords which suit the topic of your blog.
Using localized keywords i.e. keywords attached to a specific locality, e.g. “teacher in Antarctica” or “Antarctica teaching”, you’ll have the advantage of landing targeted readers and ranking better on SERPs, and it is highly recommended for local businesses.
Another way to do the same is to create an AdWords account, which is free. You can then search for keywords which you think are searched most often; adding location if you want localized results. This might give you great ideas for topics people are interested in so that you can develop them for your blog posts.
Using those keywords, Google generates a list of relevant keywords which were found in search queries for the last month. An easy scheme is to export the list to Excel, eliminate the unnecessary columns/fields, sort according to popularity and then save it to be used at another time.
Step #3: Pick one keyword and tie it to the title, post permalink and the first sentence
For WordPress blogs, you can change the settings so that the page’s URLs are determined by the name of the post. By having a keyword in the title therefore, you automatically include it within the URL, which is referred to as the permalink. In the SEO title field, found lower in the page, leave the “SEO title” in default – this displays blog post title and blog name.
In the “Meta Description” field, copy and paste the first sentence of the blog that contains your chosen keyword. Where this isn’t the first sentence in the post, pick the first with your keyword for the Meta description. You can also generate your won descriptive sentence with the keyword in it.
Lastly, insert the same keyword in the field “Meta Keywords” and you’re good to go.