For someone who has no idea about what to do to ensure website security; and someone who doesn’t know their SSL to their CA, understanding the basics is crucial if you want to get ahead and move forward with your online business. If you have any aspirations to break the e-commerce market, you’re going to need an element of website security so that your potential customers can trust you enough to give you their sensitive data.
SSL stands for Secure Socket Layer, which enables encryption of personal information that needs to be passed between a visitor’s web browser and your web server, such as credit card details and personal information. Whether the cover you choose is a standard, Extended Validation or Wildcard SSL Certificate is completely up to you – all do exactly the same thing; they just have differing elements. Take a look at the SSL encryption reviews online to gain more insight into what’s recommended.
Enabling SSL on your website requires an application to a reputable Certificate Authority. This SSL will verify who you are and provide authenticity so that customers know that they can trust you. As far as a visitor is concerned, they will see that you have a SSL certificate because of the https:// protocol in the address bar as well as the trusted padlock icon that customers know well.
Millions of online businesses around the world use SSL certificates to secure their sites because, without them, customer confidence wouldn’t exist. As a business owner, if you decided against a SSL certificate and expected your customers to enter sensitive data into their browser, this information would be passed across the connection without any encryption it all – it would be the same as writing your PIN number on a postcard and posting it – you just wouldn’t do it.
Do the right thing and take a look at the various SSL certificates available for businesses, big and small. If you want your e-commerce business to expand, it’s the only way to go.
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