If you’re a small business owner, you probably already have the usual Facebook and Twitter accounts, and may have even branched out into Instagram and Pinterest. Have you considered Snapchat? At first glance, its temporary “one to one” nature may seem like it wouldn’t work well with business marketing efforts. But with the fairly recent addition of the Snapchat Discover feature, businesses now can maintain a permanent presence and send messages to multiple followers at a time, which works similarly to other social media platforms. Yet Snapchat can still be a bit tricky to navigate for business purposes, so here are a few tips.
1. Understand Snapchat’s demographic.
The first thing to do is figure out if Snapchat even makes sense as a promo tool for your business. If your business caters to older customers, probably not. At the moment about half of Snapchat’s users fall into the 13-25 age group, and a third of 18-24 year olds use this platform. So if your customer base falls into the teenager or millennial categories, you probably want to be on there. If not, you should probably focus your efforts on other platforms or you’ll just be wasting time for now. Snapchat’s user base is growing rapidly, however, so this could expand to other age groups in time.
2. Understand the time constraints.
While Twitter works with size constraints, Snapchat’s gimmick is to offer time-sensitive messaging. Snapchats disappear after a certain amount of time, usually between 1-10 seconds. This means if you’re formulating business content or promotional messages, you need to make sure that it catches the viewer’s attention instantly. Flash sales, promo codes, or entertaining photos are all ways to do this.
3. Be playful.
Snapchat’s popular with young people because it’s not boring or stuffy. If your brand comes across that way, you’ll just be wasting your time with this platform. Have fun, show your business’s personality, and try to connect with your customers. Give your contacts a behind the scenes look at your business, whether it’s through fun videos or photos that helps to humanize the brand.
4. Be personal.
A good way to capture your contact’s attention on Snapchat is with a personalized or exclusive offer. Send your most loyal fans leaked images of a new product, or a special members-only promo code to drum up interest. Invite them to events that can only be accessed through Snapchat invitations. Let them know that they are part of an elite group.
5. Offer exclusive deals and discounts.
Need more ideas for ways to connect with your customers? Small business courses at training.com.au can help you with sales and marketing strategies. You can advertise upcoming sales or special events on Snapchat, or share promotional details that someone who’s not on the platform wouldn’t know about. Enter users into contests or create unique games. Exclusivity is a major component of Snapchat’s success. Users want to feel special, and like they have insider info that no one else has access to. Give this to them using the platform’s unique features.
With Snapchat’s user base growing rapidly, it’s a good idea to think about integrating it into the rest of your social media marketing strategy. Yet it’s also important to keep its structure and demographic in mind to see the best results.