In the year 2012, Google launched a shopping festival called GOSF or Great Online Shopping Festival, which was a huge success. In fact, marketing and e-commerce experts felt that GOSF 2012 was a game changer for online shopping in India. Still in its nascent stages, the GOSF has created a stir in the online shopping space. In the year 2012, the shopping bonanza was planned for only one day, but later it was extended for four days. This was mainly due to the huge popularity and the demand from the shopping enthusiasts.
In the year 2013, GOSF continued with the excitement and motivated thousands of shoppers to take instant buying decisions. Other shopping festivals like Cyber Monday and China Shopping Festival have also made an impact on the Indian buyer, but GOSF is definitely the biggest festival that has changed the mindset of online shoppers. Most online shoppers are not aware of the best ways to get discount on their favourite goods. They use GOSF coupons for added or additional discounts from promotional websites. The main goal of the coupon sharing websites is to make people aware of the shopping festival by providing discounts and offers.
After GOSF of 2013, the sales of the participating online stores started to increase because of the increased awareness. Even shoppers who were hesitant to use online shopping found this kind of shopping very comforting and easy. Thus, Google was successful in creating awareness for online shopping and it also boosted the sales of several online stores. Seeing the success of GOSF 2012 and 2014, experts believe that GOSF 2014 will be a blockbuster success.
Since this shopping festival is just before the festive season, people find it very easy to make purchases. Last year, GOSF had over 200 participating online stores. This year, this number is all set to increase because there has been a huge awareness amongst the online stores as well. This year, GOSF discount coupons are not only available for tangible goods, but also for travel sites and other e-commerce websites. Currently, there are many shopping portals that are also promoting GOSF in a big way, which is a really good sign for online shopping success.