Ecommerce is a great way to reach a bigger audience with your business. The web allows you to get in touch with thousands of people interested in your products and services, so having an ecommerce portal functioning can be a great way to increase profits. However, ecommerce takes a certain finesse in practice. You need to know how to properly reach your would-be customers through ecommerce.
Above all, any ecommerce design needs to take functionality into account. One of the biggest problems facing large firms putting together ecommerce sites is that they make them too advanced. While the big bucks can get you a fine-tuned design, an analogy could be made to the engine of a sports car: the performance is high, but if even the slightest thing goes wrong, the whole system collapses. If you make your interface more fancy than it is functional, people won’t be able to or want to use it.
It’s a good idea to look at what works online. Look at the big names, and don’t be afraid to take notes. You’ll notice that the most successful ecommerce sites all share very similar designs to one another, and this is because they’re all going with what works. You don’t need a complicated, overelaborate interface. Most of these designs have hardly changed since the late 90s. The lines are smoother and the code is up-to-date, but otherwise there haven’t been any major changes in the overall look.
You do, however, want a robust search mechanic. People should always be able to find exactly what they want. This means they should be able to browse as simply as they could loo at photos on a social networking site, but should be able to search as though they were trying to write a university paper. You can find ecommerce web design help on the web through a number of design firms that will be glad to assist you with the creation of a functional ecommerce portal.
Above all, what you need to keep in mind is the importance of functionality, reliability and aesthetics, in that order. If your site isn’t functional, people won’t bother learning to use it. If it isn’t reliable, they won’t trust it. It does have to look good, but looking good won’t spare your customer service department the wrath and disappointment of your would-be customers if they can’t use the site in the first place.