Otherwise known as an “app”, a web application is a great way to provide visitors with a quick means to access your site. These handy widgets can also help to increase the brand recognition of your entire company. There are still a number of factors to consider when designing any application. Let’s look at the top five tips which can bring your web app to life.
1. Keep it Simple
Visitors do not want to have to jump through digital hoops in order to finally arrive at the desired web page. Make access quick and simple; preferably in only a few steps. A streamlined application can help to increase the number of inbound hits and repeat visitors.
2. Use “Tool Tips”
Some applications are notoriously difficult to navigate. A “tool tip” will help your visitors find what it is that they are looking for. In most cases, this software will highlight a certain action that can be chosen when the mouse pointer hovers over a portion of the application. An example here can be “go back” when the pointer remains above an arrow. If they know the results of their actions, they are likely to further engage with what it is that you are offering.
The application in question must mirror the overall “feel” of the websites. Similar themes and colours should be used. When possible, the branding can likewise be present within the app itself. This adds a psychological edge to your overall presence. The more that visitors are able to recognise a brand or a logo, the greater the likelihood that they will use the application on numerous occasions.
4. Status Messages
Another great way to keep your visitors happy is to provide them with status messages such as “please wait”, “page loading” or even “we’re almost there”. Thanks to the inclusion of modern technologies such as fibre optic broadband, most pages will load quickly. Still, those who feel that their needs are being catered to will remain happy and loyal.
5. Stick with Open-Source Applications
Open-source software is beneficial for a number of reasons. First, you will be required to put in a certain amount of hands-on work. This is excellent for expanding your knowledge base and understanding the intricacies of the application. Secondly, you are much more likely to meet experienced developers along the way. They can provide you with expert advice and the chances of a collaboration are very real. On a final note, open-source applications are much easier to update as technology advances. Being able to make any on-the-fly adjustments is always an important advantage to recognise.
These are five great tips which should be used in conjunction with one another. Web applications offer speed, convenience and increased revenue streams. These gadgets are currently used by millions of websites around the world. If you are looking to enhance your current digital presence, there is no denying the power of the diminutive “app”.