Are you an Internet marketer who is getting started with email marketing? Looking for the best tool to kick-start your campaigns?
Email is the most basic and the most powerful form of communication on the Internet. We use it for communicating with our friends as well as colleagues. Even big companies who have an online presence use email marketing as a way to update their users or to provide them offers or some discounts.
But if you want to jump into email marketing properly, you need to use a good email marketing tool that lets you send emails, design them or even analyze how your campaigns are being responded to.
AWeber and GetResponse are two such email marketing tools that you can use to do everything I mentioned and more. In this post I will be comparing both of these tools and we will see how they stand up against each other.
Introduction to these services
AWeber is one of the oldest players in the email-marketing field and I have been using it since ages. AWeber is known for their Autoresponder feature, which is a feature that is used to send emails when certain events are triggered. They also have a big collection of templates that you can use in your email campaigns.
Importing email lists into your AWeber account is really easy and you can also make custom sign up forms. If you are the kind of person who wants to sign up for a service that provides everything by default then AWeber is for you. But if you want to have more power to you in terms of customization, then take a look at the next option we are going to talk about.
GetResponse is a relatively new service that you can use for email marketing. The level of customization that it provides is really good and you can customize the email templates before using them. These email templates are also responsive so you can target the customers who are mobile most of the time.
GetResponse also provides you the A/B testing feature that you can use before starting the campaign so that you can have better results in the end. The analytics for your email marketing campaigns is provided and updated in real time hence you can check what is working and what is not.
AWeber vs. GetResponse – Features Comparison
Ease of usage
Both GetResponse as well as AWeber are good services to get started with. They both work well out of the box but GetResponse has a much more refined user interface that even a novice user can use without any hiccups.
If you want to be geeky and edit some HTML elements of your template then GetResponse is the better choice for you.
Customization of templates
While AWeber provides you more template options, GetResponse allows you to customize your template in a better way.
AWeber email templates:
You can edit HTML and you can even change images and layout. The customized template will be totally responsive and hence they won’t look garbled on mobile devises.
GetResponse email Templates:
Autoresponders are used to email the subscriber(s) when a specific event is triggered. For example, people use it for sending a freebie to a new subscriber who just signed up.
AWeber has an Autoresponder that you can use and it comes with features like scheduling, performance tracking etc.
GetResponse has Autoresponder 2.0 to offer that is able to send emails on a subscriber’s birthday, action based emails and more.
GetResponse as well as AWeber both provide free trials of their services but after the trial is over, you need to pay for getting their service.
AWeber’s basic plan starts at $19 a month and you get to manage 500 subscribers. The top plan on AWeber will cost you $149 a month and it lets you manage 25000 subscribers at most.
GetResponse has a basic plan that starts at $15 a month for 1000 subscribers and the top plan is at $450 a month and you will be able to manage about 100,000 a month. Features like customizable templates, A/B testing, real time analytics and Autoresponder 2.0 is included in these.
Both AWeber and GetResponse are great email marketing tools but when it comes to value for money, GetResponse is taking the cake here. You also have some great features like Autoresponder 2.0, HTML editor that allows you to customize your email templates and even A/B Testing that will allow you to test the campaign before making the most out of it.
Personally, I would prefer GetResponse over AWeber because of the cost as well as value for money.