LinkedIn launched its blogging features in 2012 with the Influencer program that allowed the big shots to share information on useful industry topics. Now the platform continues to extend eventually to cover all LinkedIn users with career advice or thoughts on important industry-related issues as well as to share blog posts with those within their networks.
Users who have the feature can write their posts directly from their LinkedIn’s homepage through the “Share an Update” command (displayed as a pencil icon). You can also add images. For those who are new to blogging, the following dos and don’ts will guide you on how to make the most out of this new feature on LinkedIn. Also you can check top writers review here – http://www.top10writers.com/rushessay-com-review/.
- Do write about familiar subjects
Think about your industry or job function and find out what knowledge would be unique and relevant given what you do and who you are. Your blog posts should be a reflection of the person your profile says you are. They will form part of your ‘legacy’ so that anyone who is looking to hire you or get in business with you can see them.
You can start by sharing information about your most unforgettable experiences in your job – challenges you have faced, opportunities you have seized and how that has come out for you. You may also share information about your passions and hobbies. The idea is never to say anything you would not be able to discuss with someone you have just met at a professional gathering.
- Don’t be verbose
Make your points just long enough to tell the story fully and articulate your position; do not go on and on or you risk losing reader’s interest. A 700 words blog is an ideal length. Also, break the text by using appropriate links, images, videos, SlideShare presentations and others to increase the engagement levels of readers with the posts.
- Do post comments
LinkedIn requires that users have accounts before they can comment, which means that the chances of spammers and trollers commenting are minimal. If people have left comments on your posts, as the author, you should be prompt to respond and engage with your audience in the comments section to keep the conversation going.
This will increase reader connection and engagement with you and your work and can help extend your posts beyond the reach of your network.
- Don’t ignore the analytics
Pay attention to the analysis metrics from your previous posts and use it to plan posts in the future. Information on views, likes and comments offer more than just ego boosting. Take note of topics that got lots of feedback and popularity and focus on like content for future posts.
- Do share your posts
As soon as you publish a post, you should remember it is visible to anyone. Your connections and followers will be able to see it on the newsfeeds on the homepage. Even members who are not part of your networks can see your posts and follow you, and your post can be read by anyone, even if they do not have a LinkedIn account.
Share a link to your LinkedIn posts in other places, like your other social networks. Once the post has gone live, you can automatically share it to Twitter, Google+ and Facebook, and you should.